The Minnesota Twins have undoubtedly frustrated their fanbase over the past few years. It all started after the club won its first playoff series in 21 years against the Toronto Blue Jays in 2023, when the controlling owner at the time, Joe Pohlad, announced in Feb. 2024 that he planned to "right-size" the business. Despite being a legitimate World Series contender the previous season, the Twins slashed payroll by more than $35 million, leading to the team being without enough assets to return to the postseason. The Twins increased payroll by about $10 million in 2025, but it wasn't enough to return to the playoffs, leading to the infamous trade-deadline fire sale, in which Minnesota dealt nearly 40% of its active roster.
The Twins didn't make any significant moves this past offseason, either. Sure, the club signed Josh Bell and Victor Caratini, who are fine players but not game-changers. The biggest moves the team made had to do with leadership: Minnesota parted ways with president Derek Falvey, replaced manager Rocco Baldelli with Derek Shelton, and had Tom Pohlad take over as the club's controlling owner. Those moves signaled that the Twins want to do everything they can to improve their image in the eyes of fans without spending big in free agency.
The Twins just launched a program for season-ticket holders as another effort to win back fans. It's called "Home-Field Advantage," a program that rewards season-ticket holders for attending games instead of staying home or selling their tickets. For every eligible ticket scanned by MyTwins members, they will receive a credit worth 15% of the ticket's face value. If the Twins win, they will receive an additional 5% credit per ticket.
Twins introduce Home-Field Advantage Program after significant attendance drop
While fans shouldn't be upset with this program, the Twins should realize that actually spending money on the team to field a better product would be a much better way to encourage fans to attend games. The Twins are averaging 19,487 fans per game this year, which ranks 25th in MLB. When the club fielded a good team in 2023, it ranked 19th in attendance at 24,371. That mark stayed around the same in 2024 at 24,094, then began to drop off in 2025, ranking 24th with 22,108.
Fans are understandably frustrated with the direction the Twins have gone in recent years. The Home-Field Advantage Program is a nice gesture, but, like the $2 beers offer, it won't be enough to win back the disgruntled fanbase.
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