Minnesota Twins theme nights announced for 2023 season
On a long enough timeline, every MLB team needs to find creative ways to attract fans to the ballpark and they'd better have a good strategy on how to do it. Promotions and ballpark gimmicks are as much a part of the National Pastime as hot dogs and home runs, and the Minnesota Twins have a track record of delivering the goods.
That's something that looks like it will continue this year, as the team has announced its lineup of theme nights for the 2023 season to go along with the normal promotional schedule at Target Field.
Twins ownership has likely paid close attention to declining attendance in recent years, including a notable faceplant last season. Minnesota posted one of the league's lowest post-COVID attendance totals, which is something that may have played into some of the theme nights that were decided upon for this upcoming season.
That's not a bad thing, though, because this year's lineup is objectively amazing and could attract non-Twins fans just for the items being given away.
Remember that these theme nights are not like other promotional nights that the Twins will be having at Target Field. Special tickets need to be purchased to secure the item that is being given away that night, but the upside is that anyone who wants an item will get one if they have a ticket.
Minnesota Twins theme nights: April 2023
Date/Time | Opponent | Theme | Giveaway Item |
---|---|---|---|
Tue. April 25th (6:40pm) | New York Yankees | St. Thomas Night | St. Thomas Twins Hat |
Wed. April 26 (12:10pm) | New York Yankees | Work From The Ballpark | N/A |
Sat. April 29 (1:10pm) | Kansas City Royals | Cancer Awareness Night | Cancer Awareness Twins Hat |
Minnesota Twins theme nights: May 2023
Date/Time | Opponent | Theme | Giveaway Item |
---|---|---|---|
Tue. May 9 (6:40pm) | San Diego Padres | St. Cloud State Night | SCSU Twins Hat |
Fri. May 12 (7:10pm) | Chicago Cubs | DC Comics Night | Batman/Twins Bobblehead |
Tue. May 23 (6:40pm) | San Francisco Giants | Saint Benedict and Saint John's University Night | CSB/SJU Twins Hat |
Sun. May 28 (1:10pm) | Toronto Blue Jays | Wine, Women & Baseball | Twins Crossbody Bag |
Minnesota Twins theme nights: June 2023
June sees the return of what might be the best annual theme night the Twins roll out: Prince Night. Ever since his passing back in 2016, Minnesota sports teams have made sure to incorporate Prince into the fabric of their being. The Vikings use Let's Go Crazy as their touchdown song -- something the Wild also do for their goal song from time to time -- while the Timberwolves find ways to blend Prince's love of basketball into their DNA as well.
The Twins have held an annual Prince Night for years now, with each giveaway ranking among the best of that season. There was the purple Prince button-down jersey, the inflatable Prince guitar, and the Prince bomber jacket, just to name a few. Now the Twins are adding an awesome Prince cloud hoodie to the collection.
Another highlight of June is the Pride Night Jersey, which might give the Prince hoodie a run for its money. The jersey is black, not unlike the Minnesota United FC jersey but rather than the baby blue colors, the Twins logo is filled with LGBTQ+ rainbow colors.
The other theme nights have their charm, but those two stand above the rest.
Date/Time | Opponent | Theme | Giveaway Item |
---|---|---|---|
Fri. June 2 (6:40pm) | Cleveland Guardians | Prince Night | Twins/Prince Cloud Hoodie |
Tue. June 13 (6:40pm) | Milwaukee Brewers | NDSU Night | NDSU Twins Hat |
Fri. June 16 (7:10pm) | Detroit Tigers | Pride Night | Pride Night Twins Jersey |
Mon. June 19 (6:40pm) | Boston Red Sox | St. Paul Saints Night | N/A |
Tue. June 20 (6:40pm) | Boston Red Sox | University of North Dakota Night | UND Twins Hat |
Wed. June 21 (6:40pm) | Boston Red Sox | Wine, Women & Baseball | Twins Crossbody Bag |
Wed. June 21 (6:40pm) | Boston Red Sox | Gustavus Night | Gustavus Twins Hat |
Minnesota Twins theme nights: July 2023
Date/Time | Opponent | Theme | Giveaway Item |
---|---|---|---|
Wed. July 5 (6:40pm) | Kansas City Royals | Wine, Women & Baseball | Twins Crossbody Bag |
Fri. July 21 (7:10pm) | Chicago White Sox | Country Night | Twins Cowboy Hat |
Sat. July 22 (6:15pm) | Chicago White Sox | University of Minnesota Night | U of M Twins Hat |
Mon. July 24 (6:40pm) | Seattle Mariners | SKOL Night | Vikings/Twins Football Jersey |
Tue. July 15 (6:40pm) | Seattle Mariners | South Dakota State Night | SDSU Twins Hat |
Minnesota Twins theme nights: August 2023
Let's spare hyperbole, this is the best month of the entire theme night schedule. Prince Night always holds a place near and dear to my heart, but it's impossible to top the August stretch of theme nights and it's going to be hard to pick and choose which ones to go to if fans can't attend them all.
The Twins went for a Hat Trick in August in more than one way. The trifecta of pop culture nights -- Harry Potter, Star Wars, and Marvel -- would make this the best month on their own. We still haven't gotten a Star Wars-Twins crossover jersey yet, but it seems like only a matter of time before that happens. This year the button down baseball jersey will be conencted to Marvel night, and while the Twins haven't yet released a rendering of the jersey just the image of it in our heads is awesome.
As cool as those three nights are, they might not rank as the best the Twins are offering. That's a split between this year's collaboration with fellow Minnesota sports teams. SKOL Night will feature a Twins themed Vikings football jersey and Wild Night will feature a Twins themed Wild hockey jersey.
The Wild jersey might be the best theme night offering the Twins have this year. Not only is it a legit hockey jersey, but it's a crossover with the 'St. Paul' uniform set the Twins have -- which sort of lines up with the jersey the Wild wore for the Winter Classic that was held last year at Target Field.
Date/Time | Opponent | Theme | Giveaway Item |
---|---|---|---|
Fri. Aug 4 (7:10pm) | Arizona Diamondbacks | Harry Potter Night | Harry Potter/Twins Scarf |
Tue. Aug 15 (6:40pm) | Detroit Tigers | Minnesota State - Mankato Night | MSU Twins Hat |
Tue. Aug 15 (6:40pm) | Detroit Tigers | Wine, Women & Baseball | Twins Crossbody Bag |
Fri. Aug 18 (7:10pm) | Pittsburgh Pirates | Star Wars Night | Star Wars/Twins Lightweight Hoodie |
Sat. Aug 19 (6:10pm) | Pittsburgh Pirates | Margaritaville Night | N/A |
Fri. Aug 25 (7:10pm) | Texas Rangers | Marvel Night | Marvel Twins Jersey + Comic Book |
Mon. Aug 28 (6:40pm) | Cleveland Guardians | Minnesota Wild Night | Wild/Twins Hockey Jersey |
Tue. Aug 29 (6:40pm) | Cleveland Guardians | Light Up the North Night | N/A |
Minnesota Twins theme nights: September 2023
Date/Time | Opponent | Theme | Giveaway Item |
---|---|---|---|
Fri. Sept 8 (7:10pm) | New York Mets | HBCU Night | N/A |
Tue. Sept 12 (6:40pm) | Tampa Bay Rays | St. Olaf Night | St. Olaf Twins Hat |